Building Support For What’s Next.

Public Affairs, Land Use & Government Relations for High-Impact Projects Across California.

Ironwood Public Affairs is a San Diego-based government affairs, land use, and community outreach consulting firm helping clients navigate the complexities of California’s regulatory and political environment. With deep roots in infrastructure, housing, and environmental policy, Ironwood helps developers, agencies, and organizations secure entitlements, build coalitions, and shape public opinion around high-impact projects.

Services

  • Government Affairs

    Strategic advocacy and lobbying to advance policy priorities and secure land use and infrastructure project approvals.

  • Land Use & Entitlement Strategy

    Guidance for working with city staff, planning commissions and elected officials to secure land use approvals, entitlements and mitigate risk.

  • Strategic Communications

    Messaging, media materials, and public narrative development to influence decision-makers and manage high-profile community communications.

  • Community Outreach & Stakeholder Engagement

    Stakeholder mapping, coalition-building, and grassroots public outreach to generate community and institutional support for development projects.

Victor Aviña

Victor Aviña is the founder and principal of Ironwood Public Affairs, a San Diego public affairs consulting firm specializing in government relations, land use entitlement strategy, and community engagement for real estate, infrastructure and environmental projects. With more than a decade of experience in local government affairs, Victor helps clients navigate complex political and regulatory environments to secure approvals, mitigate opposition, and build long-term stakeholder support.

Victor has successfully advanced major infrastructure projects across the San Diego region, including flood control, stormwater, and solid waste facilities. His experience spans the full lifecycle of project delivery — from entitlement and CEQA strategy to public engagement and legislative advocacy. He is known for his ability to bridge the gap between technical project teams and the political, community, and regulatory stakeholders who shape outcomes.

Prior to founding Ironwood, Victor served as Vice President at Falcon Strategies, where he led public affairs efforts for clients ranging from utilities to real estate developers and environmental nonprofits. He has built coalitions to support landfill modernization, habitat restoration, and critical housing infrastructure, and he recently led a successful ballot measure campaign preserved local investment in infrastructure, public safety, and essential services.

Victor holds an MBA from San Diego State’s Fowler College of Business and serves as Chair of Civic Community Partners, a nonprofit that provides financing and advisory services for community development projects.